Wedding photos from the 50's and early to mid 60's, were generally taken in black and white.  However, in today's world, you wouldn't expect your daughter's wedding photographer to show up with the same type of equipment or film that was used back then.

You expect the companies you deal with to keep up with the cutting edge of technology in all areas of their business.  A company's web presence is becoming more and more expected.  This expectation is especially true of the younger generations.  While many of us in the 'baby boomer' or 'senior' generations might not be completely 'computer literate',  you can be sure this is definitely not the case with the under 30 crowd.  The college crowd and below use the Internet, daily, for everything.  They have tremendous purchasing power and use the Internet for shopping, browsing, communication, and educational purposes.

They are your 'not to distant' future competitors.  Let's say you are a veterinarian or dentist, currently without a website and are debating if you need one.  Don't wait too long in your decision.  The new crop of vets and dentists are graduating this semester and are setting up shop nearby.  These new grads are certainly Internet literate and will have their website up and running as soon as they know their phone number and street address.  "Oh," but you say, "That can't really affect or hurt me very much."  While you keep dreaming, they are buying thousands of bulk email addresses from companies that specialize in targeting certain groups, such as those persons who live in your area and have bought pet products online within the past year.  A simple e-mail to these folks (probably some of your customers) advising of their website and services, could cause you serious headaches.  Take your time in deciding ..... and happy retirement !

OR

Have us design your website, before these young wippersnapers pose a challenge.  Start collecting the email addresses of your clients.  After YOUR website is up and running, send out an email to your existing customers advising them of your new website and your email address.  Get your staff in the habit of asking each client (whether they are talking to them on the phone or in person) for their email address.  When you call to remind your customers of upcoming appointment, back it up with an email which contains a link directly to your website.  Want to go even further?  Why not put a recurring newsletter on your website?  You might include a notice of new staff member or announce that an employee has reached their 10th anniversary with your company.  Let your customers know that you were recently named President of a local civic organization or industry organization.  Advise them that you are now proudly sponsoring a little league softball or baseball team (include team photo).  Promote the fact that you recently received an award or had an article written about you in the local newspaper or magazine (include scanned copy).  Also, put in information that is relevant to your services or products.  "We're now carrying the ThingAmaGig 2496C - It's the latest and greatest !"   "Watch your pets carefully this summer.  There is a new deadly strain of tick in our area.  The symptoms are ..." Finally, remember to add your website and email address when you reprint your business cards, invoices, envelopes, and checks.  Move into the Internet age !